Blog
Memoirs of a graduate…
It’s been over a month since I joined the world of work and ended my rather unhealthy relationship with daytime television. Gone is the time when whole days slipped away, with only Phil and Fern to provide any sort of intellectual stimulation.
The Prova team welcomed me with open arms (not, I hope, because they’d realised the benefit of having another person around to make cups of tea) and I quickly settled in. It has to be said that the transition from slothful student to PR professional and general ‘proper person’ has been made a lot easier by a constant supply of cakes, biscuits and sweeties, as well as regular Friday pub lunches.
Before I convince you all that I am still living the lethargic life of a recent graduate, it’s not all been cakes and sweeties. I’ve got stuck in to various projects; writing press releases, researching different media, ‘selling in’ competitions and generally getting involved in office life.
I’m learning a lot about PR each day, which I love. I do still miss being able to lie in until midday and spend the majority of my time in my pjs though…
Ellie
Making friends with Google…
Never let it be said that Prova isn’t embracing the digital revolution with open arms, we’ve all been working hard to master new techniques and technologies that will give clients a dynamic online presence. So a couple of weeks ago we got Mark P Summers from Monkey Design House to come along to teach us all about search engine optimisation (SEO). We focused on the global superpower that is Google, looking at how to improve Google placement organically. Certainly an interesting day, Google and the way it works has always fascinated me. When Google goes down, millions of sites are affected – through advertising, gmail and many more functions. Google isn’t just a search engine – it’s pretty much THE internet as we know it today. Though we might never know any of its top secret algorithms, it is vital that companies wanting to keep control of their online communications understand a little about how Google works and categorizes sites. We’re taking all of Mark’s SEO tips and starting off with this site, and I’ll let you know how it goes… Flick
Prova Rocks!
Last Friday saw the return of Prova Rocks in which we sponsored the legendary Earl Grey & the Tealeaves as they stormed And if that wasn’t enough of a treat, guests left the night with a party bag filled with retro sweets and Prova’s very own Winter Warmers CD – an eclectic mix of our favourite tunes. If you couldn’t make Prova Rocks, keep your ears peeled as we are already planning our next shindig and you can check out the photos on our Facebook page. Emma
