In the last issue of Echo, we provided a sneak preview into our upcoming campaign to unveil a new app that would allow people to report abandoned trolleys in their local communities. This month, the Prova team has launched the app – developed for Trollleywise, the trolley revival business of manufacturer Wanzl – to the consumer media. Last week, the team hosted a film crew from the BBC’s One Show (watch again here until this Thursday, 6th June)and this week, filming has taken place with both Midlands Today and East Midlands Today to promote the app and highlight the good work being done to ensure trolleys achieve their lifecycle and don’t blight local environments. Representatives from the company have been invited onto Radio 4’s Today programme, as well as BBC Radio Coventry and Warwickshire.
The app enables users to upload pictures and locations using GPS to pinpoint abandoned trolleys, which are then collected by the Trolleywise team within 24 hours. For every trolley collected, the team donates to the Trees for Cities charity with the aim of raising enough money to plant 2,000 new trees in the UK in the first 12 months. This takes the good work that has already been done by Trolleywise to a new level – since 2010 the company has reunited one million trolleys with retailers.
The Trolleywise app provides a multitude of benefits, including cleaning up local communities and saving council funds, enabling the trolley to be refurbished and returned to use, and raising money for new trees. Make sure you download the app at www.trolleywise.co.uk and get abandoned trolleys back into circulation rather than creating an eyesore in our communities or being scrapped long before they have reached end of life.