These days, you would struggle to find a major global company that isn’t pursuing sustainability initiatives. Indeed, the matter of sustainability has now made it on to the balance sheet for a lot of large organisations. But, the biggest challenge for UK retailers wanting to demonstrate their commitment to sustainability is running the supply chain.
In the supply chain, ensuring clarity on everything from understanding where raw materials come from, managing a global workforce, interacting with multiple cultures and integrating a multi-channel approach is imperative. Indeed, while the ultimate goal might be getting the goods to store (or home delivery), the process relies upon a complex web of people, technology and equipment.
Of course, there have been a number of supply chain PR nightmares in recent months, not least the ‘horse gate’ scandal. By ensuring that suppliers meet strict quality criteria and use high-grade raw materials, the first steps towards supply chain sustainability can be assured. However, it doesn’t hurt to have a robust crisis communications plan in place just in case of any issues within the supply chain.
If you want to investigate whether your crisis communication plan can stand up to the job, contact the Prova team to discuss undertaking a review or scenario testing.