It’s that time of year again when we all have our heads down, pulling together end of year accounts, finalising plans for the next 12 months and thrashing these out in the boardroom. But, do the figures add up when it comes to your marketing spend?
It’s been a busy year and we’re proud to say we have delivered results for our clients but, importantly, we’ve also delivered value for money. For our campaigns, for every £1 spent £24 was achieved in value. Can you say the same?
While measuring a return on investment in monetary value is crucial for most businesses, marketing and PR should also be measured through a combination of metrics that work for the individual business. This could be anything from sales enquiries to web traffic, number of social media followers, visitors to an exhibition or media interviews. We work with our clients to establish a measurement process that is right for them and that enables them to report back internally.
So, is it time to spring clean your communications as we start the new financial year?
To talk to Prova about how we can help you deliver results, please contact Jane Gentleman.