Leading auction service provider, Brightwells, has appointed Prova to act as public relations provider for the company, in the run up to key dates for the Leominster-based business, over the next 12 months. Midlands-based Prova will be delivering an integrated communications programme, aimed at increasing brand awareness and helping to build long-term customer relationships.
Richard Binnersley, managing director at Brightwells, commented: “We are pleased to announce our partnership with Prova. We chose the consultancy because of its in-depth knowledge of classic motoring and the wider motorsport and auction sectors. We’re thoroughly looking forward to working with the team through a number of upcoming projects.”
Aimee Postle, director at Prova, said: “Working with Brightwells is a real privilege for Prova, to work with one of the true leaders of the classic car auction stage, and we are delighted to add such a prestigious name to our extensive client portfolio. The team is passionate, hard-working and dedicated to delivering results in the marketplace, which very much reflects the can-do ethos at Prova.”
The appointment adds to Prova’s current experience within the classic car sector with Flywheel Festival, STP, Donington Historic Festival and the MIA all being part of Prova’s client base.
The award-winning agency specialises in transport, technology and environmental PR. Prova has developed a reputation for leading automotive sector communications and the latest projects are part of a growing portfolio of high profile work, with brands including Honda, The AA, Euro Car Parts, BMW Group Financial Services and TRL (Transport Research Laboratory).