Warwickshire-based Prova has been shortlisted in the consumer relations category for the PR industry’s regional Chartered Institute of Public Relations (CIPR) PRide Awards. This shortlisting further highlights Prova’s expertise in automotive consumer public relations.
Prova’s campaign for Triumph Motorcycles – the climax of which saw over 40,000 people engage with the brand and its partner, comedian Ross Noble, on Facebook and Twitter – was judged by leading PR professionals to be among the best consumer PR campaigns in the region. Other contenders in the category include campaigns for Warwick Castle, The Camping and Caravanning Club, Lloyds Pharmacy and Skoda.
Following the shortlisting, Prova’s St John White commented: “This was an incredibly exciting project to work on with the team at Triumph and Ross Noble. Not only were we able to dramatically increase engagement with the brand on Twitter, but we also secured some fantastic traditional media coverage and clear business results in driving footfall to Triumph dealers.”
Andrea Friggi of Triumph added: “Triumph Motorcycles has undergone a period of unprecedented growth within the UK and globally. This has been achieved by an iconic brand producing class-leading bikes. Through creative thinking and big-picture ideas, Prova has demonstrated a thorough understanding of our sector, to deliver against our brand ambitions.”
CIPR CEO Jane Wilson commented: “The CIPR PRide Awards celebrate the best PR and campaigns from the profession across the UK. To be shortlisted for an Award demonstrates exemplary achievement, impact and value – immediately putting their work in the spotlight. Congratulations to everyone for reaching this stage.”