Archive for category 'Technology'

'The Prova Effect'

Posted on by Prova

Go to university, graduate, get a job; the plan was pretty simple. However, after nearly a year graduated and having seemingly devoted the last six months of my life to the joys of unreturned emails and if lucky, the occasional ‘out of office’ auto reply, I realised it was time for a change of approach. Out with traditional, paid employment, and in with the unspoken, elephant in the room – an unpaid internship....

Five things I hate about you…

Posted on by St John

What the Logistics industry needs to know about handling the media Prova’s logistics industry team is staffed by a mix of former journalists and marketing types who understand what makes the media tick. We deal with editors every day and understand what really annoys them – and what really turns them on! Getting your approach right with the media is crucial if you’re going to achieve powerful coverage in the right media – for free! Anyone can pay for an advertorial in a magazine that nobody reads, but it’s a real skill to secure free coverage based on its editorial content....

Morrisons and the insatiable lure of multi-channel

Posted on by St John

Morrisons and the insatiable lure of multi-channel

Prova account manager, Faye Callaghan, lifts the lid on recent online developments in retailing. At the beginning of the year The Guardian reported that Morrisons had experienced the least successful festive period of any UK supermarket. The doom and gloom has continued into 2013 with the retailer announcing just last week that sales for the first quarter are down 1.8 per cent on last year. Will this be the final nail in the coffin for Morrisons stance against the wave of multi-channel retail offerings?...

Social Media – a logistical approach

Posted on by St John

Social Media – a logistical approach

The logistics industry has been slower than others to take advantage of social media and isn’t fully tapping into it can be used to promote products and services, talk directly to customers, and educate the industry. It is fair to say that most logistics companies know that they need a social media strategy, but there remains a lot of confusion around the process of actually building one and how to then make it work for you. If you have been thinking of taking the plunge, then here are Prova’s top five tips to help you make the most of social...

Talking across the table...

Posted on by St John

I have just been involved in a fascinating meeting we organised between the Motorsport Industry Association (MIA), Cosworth, the FT and Professional Engineering magazine....

A snapper's confidence

Posted on by Meg

I finished my photography degree at the University of Portsmouth with an optimistic feeling that I would find the perfect job in press photography in order to use my new set of skills. However, seven months down the line, that sense of hope was fading away as I kept finding I needed more experience....

Prova goes West!

Posted on by Faye

Prova goes West!

Rain, wind and snow greeted the Prova team on our 2013 away day this ‘spring’. Bravely we’d headed to the Welsh mountains for some team bonding and some business-related discussions about everything that had happened in 2012 and what we could look forward to in 2013....

A showcase of engineering innovation

Posted on by David

A showcase of engineering innovation

It may have been a busy start to the year, but it shows no sign of slowing down as we sidestep the spring showers for the odd hint of sun. In fact, the Prova automotive team has been working hard to provide a press office service for the prestigious annual Niche Vehicle Network Symposium on the 19th March taking place at the Heritage Motor Centre in Gaydon....

A review of Autosport 2013

Posted on by David

A review of Autosport 2013

The 2013 Autosport Show now feels like a distant memory to most as the year gets into full swing. Everyone’s attention has switched to the beginning of the new motorsport season, the impact of March 1st new registrations and the prospect of warmer weather....

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