Archive for tag 'Creativity'

Creating creativity

Posted on by Prova

Creating creativity

Creativity is embraced in the world of PR. Somebody who can think of a novel way of writing their hundredth appointment press release, who can be relied upon to dream up a successful tweet, or who can always suggest an attention-grabbing headline, is practically revered. But where is that creativity born? It surely can’t have been created in the boardroom; it must have begun in childhood....

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