Archive for tag 'Roi'

Are events delivering return on investment?

Posted on by Rebecca

With the recession continuing to bite, the opportunity for high-level decision makers to get out of the office and spend a day walking an event is now increasingly limited. For those looking to market themselves and drum up new business, taking an exhibition stand at a key industry event has been an important cornerstone in marketing strategy, but will it deliver the results required in 2013?...

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