SWEEEP case study
We positioned waste electrical and electronic recycler SWEEEP at the forefront of the industry
The brief was to position SWEEEP as the solution to the incoming WEEE Directive, delivering media coverage and market position.
We profiled SWEEEP in the key sector media, developing interesting and engaging synopses, as well as setting up one-to-one briefings with significant journalists.
- Almost 40 pieces of coverage generated in just two months
- Highlights included MRW, Metal Bulletin and CIWM Journal