We secured ministerial endorsement for Van Dalen’s investment in the UK

Passion

The brief was to raise the profile of Dutch-owned metals recycling business Van Dalen in the UK marketplace.

Purpose

We developed an ongoing thought leadership campaign focused on trends in the international metals marketplace to act as a foundation for the launch of Van Dalen’s investment in the UK. We secured Deputy Prime Minister Nick Clegg and former Home Secretary David Blunkett to officially launch the company’s new facility in Sheffield.

Results

• Support for the Sheffield investment from both Nick Clegg and David Blunkett
• Widespread coverage in the regional Yorkshire media, including a double page feature in The Sheffield Star
• Regular content in significant environment titles, including Metal Bulletin, MRW, CIWM Journal, Platts and Iron and Steel Today