VARTA Batteries case study

VARTA Batteries

We ‘owned’ the Batteries Directive in the media

Passion

The brief was to raise the profile of one of Europe’s leading consumer batteries manufacturers in the UK marketplace by putting VARTA Batteries on the map.

Purpose

We identified the impending issue of the Batteries Directive and its impact on retailers. We positioned VARTA as the expert voice among industry confusion, approaching national, regional, retail and environment media.

Results

  • Over 100 pieces of coverage secured
  • Highlights included The Daily Telegraph, The Daily Express, The Independent, BBC Online, letsrecycle, MRW, The Grocer and DIY Week
  • Anecdotal feedback from customers and competitors suggested that VARTA ‘owned’ the issue in the media – “I’m just seeing VARTA everywhere at the moment”

“Thanks to Prova, we achieved a competitive advantage for VARTA both online and in the papers. Well done and thanks for all the efforts of the team.”Paula Brinson Pyke, marketing manager, VARTA Batteries

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