Exception Group case study
We positioned Exception as the voice of UK electronic manufacturing
The brief was to position Exception as the most innovative PCB manufacturer in the UK, establishing ongoing dialogue with customers, prospects and the media.
We carried out an in-depth media audit and identified a number of topics to differentiate Exception in the UK market. We took these topics to market, delivering brand profile in key electronics and national business media titles.
- Media awareness of the brand rose more than 70 per cent
- Coverage highlights included Electronics Maufacturing and Products, Electronics Weekly, Electronics World and The Financial Times
- PR contributed to the bottom line, with financial results demonstrating tangible success