PCMS case study
We opened doors, raised media and customer awareness and delivered sales through PR
The brief was to raise awareness of the company’s software and managed services offering, building brand profile in the core retail sector and opening up new markets.
We established a thought leadership campaign across the retail media which focused on point of sale, loss prevention, new technologies and sales channels. In vertical markets, we looked at topics such as the benefits of outsourcing, virtualisation and green technologies.
- Significantly increased presence in the retail sector, including opening up the convenience market
- Doors opened to new vertical sectors, with business gains in retail insurance and manufacturing
- Motivational benefit for current staff and recruitment approaches