Total Logistics case study
We drove media profile to position Total Logistics as a credible alternative to the ‘big four’ consultancy firms
The brief was to extend Total Logistics’ reach in the media and position the brand at the forefront of specialist supply chain technology and expertise.
We set up briefings with all the core media within supply chain, business and retail sectors, repeating these visits on a regular basis. We provided commentary on topics as diverse as greening the supply chain, cost effectiveness and Olympic planning.
- Significantly increased visibility within the marketplace
- OTS of almost one million in the first year working together