Collyer Bristow case study

Collyer Bristow

We positioned a specialist motor sport legal team at the heart of its sector

Passion

The brief was to position the specialist motor sport team at law firm Collyer Bristow as the go-to source for expert comment in the media, growing the profile of the individuals in the team, as well as the Collyer Bristow brand.

Purpose

We developed a regular e-zine with relevant legal commentary and sent it to interested media during the motor sport season. On the back of this, we were able to set up interviews, briefings and regular legal columns. We also positioned the Collyer Bristow motor sport legal team at the centre of an industry conference on F1 and the City, securing a speaker slot for one of the partners.

Results

  • Over 40 pieces of coverage secured within just four months
  • Social media presence activated
  • Business leads generated from speaking at the F1 and the City event

“Many PR consultancies have struggled to work effectively with law firms. Prova is a notable exception. They have established processes that fit very well with the challenges of working with lawyers and they produce excellent results.”Larry Cattle, business development director, Collyer Bristow

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