We drove business growth by taking MCT’s expertise into new market sectors

Passion

The brief was to raise awareness of the Menard Competition Technologies motor sport brand in the defence, aerospace and engineering sectors in order to deliver business growth.

Purpose

We arranged face-to-face briefings with key defence, aerospace and engineering media and developed features based on MCT’s expertise in motor sport engineering.

Results

• The campaign generated in excess of 44 million opportunities to see
• Genuine business enquiries were generated as a result of the PR campaign

“Prova has both partnered and played a key role in the development of the MCT brand in front of our prospective client base.”Charlie Bamber, commercial director, MCT