Millbrook case study
We generated business leads by opening up new market sectors
The brief was to deliver business by keeping Millbrook Proving Ground front of mind in new market sectors, as well as cementing the brand’s position in core automotive, engineering and defence media.
We developed a strategic communications campaign which encompassed high profile events, issues-led features, site tours, ongoing news generation, social media and tactical advertising.
- PR campaign opened up complementary market sectors, including local authority, fleet, retail and logistics
- High profile visitors to the site included representatives from the Department for Transport, Ministry of Defence, Office of the Mayor of London, Department for Business Innovation & Skills and UKTI
- Total OTS of almost 2 million across the campaign