Millbrook case study

Millbrook

We generated business leads by opening up new market sectors

Passion

The brief was to deliver business by keeping Millbrook Proving Ground front of mind in new market sectors, as well as cementing the brand’s position in core automotive, engineering and defence media.

Purpose

We developed a strategic communications campaign which encompassed high profile events, issues-led features, site tours, ongoing news generation, social media and tactical advertising.

Results

  • PR campaign opened up complementary market sectors, including local authority, fleet, retail and logistics
  • High profile visitors to the site included representatives from the Department for Transport, Ministry of Defence, Office of the Mayor of London, Department for Business Innovation & Skills and UKTI
  • Total OTS of almost 2 million across the campaign

Our work

Prova PR - Passion. Purpose. Results

External relations, internal communications, issues and crisis management, collateral creation, events management... our work is hot-wired into the sales and marketing process.

Prova PR

7 Church Street,

Warwick,

CV34 4AB

T 01926 776900

E

"Prova really understands the issues within the fleet management industry and works with our team to truffle out the thought leadership campaigns which deliver results."

— Mark Gibson, head of strategic marketing, ING Car Lease